An ad that shows more information when exposed to cold temperatures, such as a fridge.Interactive marketing is not the least complicated option ‒ but if you can make it work, try it.Īn interactive marketing campaign is a terrific option for engaging customers about a service they would not normally view as exciting.Ī few ideas for making your campaign interactive are: Since 70% of consumers agree that customized direct mail is their preferred advertising method, this promotion strategy is proven to work. Adding information about their past HVAC problems (such as a broken vent or fridge) will remind them to give your business a call for a tuneup. The goal of customization is to make customers feel special and more than a number. Model numbers and information about the recipient’s HVAC system.Insert with past HVAC services rendered and future service recommendations.Giving them special discounts on related services or reminding them of touch-up services can make even more of an impression. Using this option will also guarantee loyal customers if you have a small clientele. People respond well to personalized ads, as it makes them feel like you’re speaking directly to them ‒ and not just advertising your company. If you have a loyal customer base, try customization. It’s hard to forget a company when you see its name every day! 2. Try to get your company information printed on each product and contact information such as email address, phone number, and physical address. The product you mail out should represent your specialty. For HVAC, this is an effective option for the summer months ‒ an eye-catching ad reminding people to get their air conditioning fixed will get you far. One of the best methods for direct mail marketing is to mail out a product with your advertisement. Promotional Companies for Your HVAC Direct Mail Marketing Campaign.
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